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beets & berry

Role

Brand Building, Social Media Marketing, Influencer Marketing, Product Development

Location

Houston, TX

(Remote)

Year

2020-present

Links

  • beets & berry Instagram
  • beets & berry Amazon Storefront

My responsibilities:

  • Design brand guidelines, logo, color palette, and fonts

  • Build out digital presence within limitations of strictly selling on Amazon

  • Develop affiliate marketing program and strategy

  • Design, source and test new home, kitchen and lifestyle products that fit within the scope of the brand

  • Direct product photoshoots

  • Continually adapt marketing strategy to compete with similar brands on Amazon

Selected Projects

Vase / Utensil Holder Product Launch

Adding a new multi-functional copper vase/utensil holder to the collection, we demonstrated styling options for our social media launch.

Assorted Product Campaigns

When I joined the team, a goal of mine was to photograph all existing products in a way that was reflective of the newly designed brand, for use in social media ads and on the Amazon storefont.

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