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My responsibilities:
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Design brand guidelines, logo, color palette, and fonts
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Build out digital presence within limitations of strictly selling on Amazon
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Develop affiliate marketing program and strategy
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Design, source and test new home, kitchen and lifestyle products that fit within the scope of the brand
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Direct product photoshoots
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Continually adapt marketing strategy to compete with similar brands on Amazon
Selected Projects
Vase / Utensil Holder Product Launch
Adding a new multi-functional copper vase/utensil holder to the collection, we demonstrated styling options for our social media launch.
Assorted Product Campaigns
When I joined the team, a goal of mine was to photograph all existing products in a way that was reflective of the newly designed brand, for use in social media ads and on the Amazon storefont.
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