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Salsa Susana
Role
Brand Identity, Logo Design Photography, Creative Direction
Location
Philadelphia, PA
Year
2021
Links
The Project:
Son, Kyle, and Mom, Susan, joined forces to share a beloved family recipe with the world. Made with ingredients sourced from the southwest, Kyle and Susan's locally inspired recipes deliver the flavors of Tempe, Arizona in a classic restaurant-style salsa.
The Salsa Susana team sought out to capture the energy of the southwest, the feeling of a desert sunset, and the social nature that comes with enjoying salsa. Partnering with the founders, I helped this incredible mother and son team bring their vision for a fun and vibrant brand to life.
Branding + Packaging
Creating a bold and brightly colored logo and illustrative elements, the jar's label was designed to stand out on store shelves. We developed an easy-to-enjoy wide mouth jar, paired with a gold lid to complement the vibrant sunset tones.
Product Photography
Vibrant and energetic digital assets to capture the bold flavors of the southwest.
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