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Simply Good Jars
Role
Senior Designer (full-time, in-house)
Year
2017-2020
Location
Philadelphia, PA
Links
My responsibilities:
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Develop early stage brand concepts
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Design sustainable product packaging
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Ensure brand integrity across in-person and digital spaces
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Manage organic and paid social media marketing
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Organize product and lifestyle photography
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Create promotional materials for new market launches
goPuff Philadelphia
Digital campaigns to advertise the arrival of four Simply Good Jars recipes on Philadelphia-born delivery platform, goPuff. Quick, easy and nutritious meals available in minutes.
Hilton Hotels
Digital and in-hotel campaigns to announce the launch of Simply Good Jars Smart Fridges in select Hilton brand hotels.
Photo and video shoots were conducted to support the launch in addition to holding demos to engage with guests and employees.
Catering
A digital campaign highlighting a unique catering option, available by delivery or on demand through an in-office Smart Fridge.
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